Solutions
Five layers. One working B2B system.
Scalable B2B growth is not one service. It is a connected system across every stage of the market, from the businesses that exist to the order that repeats.
What we build
Every engagement is put together from these five layers. Which ones lead depends on what already runs and where the growth has to come from.
01
Market Intelligence
Structure your target market.
Before anyone is contacted, the market has to exist as data: how many businesses are out there for you, which of them are relevant, and where the potential still sits.
Market mapping
How many potential accounts exist in your category and country, how many are relevant, how many are already yours. A map, not a file with 5,000 companies in it.
Account discovery
Finding every relevant business in the segments we defined, continuously, not once at the start of the engagement.
Territory & coverage
Which regions are worked, which are approaching saturation, and where the uncontacted high-fit accounts are.
Segment performance
Which customer types convert and reorder, fed back so the map gets sharper with every batch.
02
Account Intelligence
Understand which accounts matter.
A market map without a fit model is still a list. This is the layer that says which of those businesses look like the customers who were actually worth winning.
ICP & fit scoring
A score per account against your best existing B2B customers: volume, margin, cycle, repeat, decision structure. Not “this business exists” but “this looks like the ones that work.”
Account enrichment
Size, range, channels, locations, the signals a sales conversation needs before it starts.
Decision-maker discovery
Who decides at that business, what their role actually is, and how they can be reached.
Prioritisation
A ranked list of who to work this week, instead of a database nobody opens.
03
Engagement
Reach the right buyers.
Outbound is one part of the engine, not the business model. Volume is a means; the point is that the right business hears from you at the right moment, with something worth reading.
Outbound infrastructure
Domains, mailboxes, warm-up, suppression, bounce handling and monitoring. The unglamorous part that decides whether anything arrives at all.
Segmentation & sequencing
Different messages for different segments and motions, with the cadence set per segment rather than per campaign.
Personalisation at scale
Messages that name the business, its range and its situation, generated from the enrichment rather than typed by hand.
Follow-ups & handover
Follow-ups that happen without anyone remembering, and the conversations that need a human landing in front of you with the context attached.
04
Sales Infrastructure
Build the system behind the pipeline.
The operative system where all of it lands: accounts, samples, orders, territories, and a pipeline that matches how your customers actually buy. Built on Twenty and extended with our own data models.
CRM built around your motion
Accounts, stockists, samples, orders and territories, in a pipeline that matches how your customers actually buy, not a generic deal board.
Pipeline & next actions
Every account at a stage, every stage with a next action and a date, and a morning brief of the ones that need a person today.
Automation & AI
Research, enrichment, routing and the repetitive sales work, automated from business discovered to result back in the scoring model.
Integrations
Shop, ERP and the tools you already run, wired into the same system so an order does not have to be retyped anywhere.
05
Revenue Intelligence
Know what converts and what comes next.
Most of the value in retail, wholesale and professional distribution arrives after the first order. This is the layer that watches what happens there and turns it into the next action.
Reorder intelligence
Every account’s own reorder rhythm, and a flag on the ones drifting past it before the relationship goes quiet.
Cross-sell & expansion
The stockist buying two products but not the third, the account ready for a bigger order or a second location.
What converts
Replies, samples, first orders and reorders by segment, region and motion, so the fit model gets better with every batch.
Reporting & next actions
Not a dashboard nobody opens: a short answer to what your GTM team should do today, with the accounts attached.
Build the system behind your next growth channel.
Tell us where your brand wants to grow. We’ll help design and build the infrastructure to get there.
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