Solutions
Three modules. One working growth system.
Market map, scoring and outbound, built for e-commerce brands and for the companies that sell to them. Start with the first; add the others when it pays.
What we build
Each module stands on its own and feeds the next. Which one leads depends on what already runs and where the growth has to come from.
01
Market Map & Segmentation
Know your whole market.
Before anyone is contacted, the market has to exist as data: how many accounts are out there for you, which of them are relevant, and where the potential still sits.
Market mapping
Every relevant account in your categories and countries: retailers and distributors if you are a brand, e-commerce brands if you sell to them. A map, not a file with 5,000 companies in it.
A, B and C segmentation
The market sorted into tiers by potential, so the team spends its time on the A accounts and knows why they are A.
Account & contact database
A clean database of companies and the people who decide there, ready to work rather than to clean up first.
Continuous discovery
New shops, brands and retailers appear every month. The map is kept current, not built once at the start.
02
Scoring & Signals
Know who comes first, and when.
A market map without a fit model is still a list. This module says which accounts look like the customers who were actually worth winning, and which of them are worth approaching this month.
Fit scoring
A score per account against your best existing customers: category, size, channels, maturity, order or contract value. Not “this company exists” but “this looks like the ones that work.”
Timing & buying signals
Funding, a first retail listing, a new market, a new shop platform, a hire for the role that owns your category. Fit says whether to approach; timing says when.
Enrichment
Range, channels, markets, headcount and the tools they already run, so a conversation starts with context instead of a guess.
Weekly priority list
A ranked list of who to work this week, in your CRM, instead of a database nobody opens.
03
Outbound Engine
Reach the right accounts, reliably.
Outbound is one part of the engine, not the business model. Volume is a means; the point is that the right account hears from you at the right moment, with something worth reading.
Sending infrastructure
Domains, mailboxes, warm-up, suppression, bounce handling and monitoring. The unglamorous part that decides whether anything arrives at all.
Sequences by segment
Different messages for different segments, by email and LinkedIn, with the cadence set per segment rather than per campaign.
Personalisation at scale
Messages that name the company, its range and what just changed for it, generated from the enrichment rather than typed by hand.
Follow-ups, handover & CRM
Follow-ups that happen without anyone remembering, replies landing in your CRM with the context attached, and the conversations that need a person in front of you.
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Operate & Improve
Keep it getting better.
Once the modules run, we run them with you: a monthly cycle of what converted, what did not, and what changes next. Not a fourth module but how the work continues after the build.
What converts
Replies, meetings and deals by segment and signal, fed back so the scoring gets sharper with every batch.
Monthly optimisation
A fixed rhythm for testing messages, segments and signals, so the system gets more efficient over time rather than going stale.
Build the system behind your next growth channel.
Tell us which part of the market you want to win. We’ll help design and build the infrastructure to get there.
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